“Visual language aids in decision making, is more persuasive than text, and makes a better, longer overall impression than simple text.”
Jason Miller, Sr. Manager of Content Marketing for Linkedin explains why visual communications are more effective than text for explaining new information. Most startups need to explain new technologies or ways of thinking of things – and that can be hard to describe using text alone. Visuals in motion (videos, animations, motion graphics and GIFs) are more adept at articulating things we lack the language to describe.
Watch the video above or read the video’s script below (which is your preferred method for consuming this information?)
We are all visual thinkers.
75% of the sensory neurons in our brain process visual information.
The rise of visual content marketing is forcing marketers everywhere to reevaluate their approach to content marketing.
No longer can a marketer solely rely on white papers and blog posts to get their message to prospective buyers and customers.
The visual is the new headline – and it’s vital to include a compelling visual element across all marketing campaigns.
Doing so will help to differentiate your content from the masses, while giving your customers and prospects a quick snapshot of your main points, while drawing them in to the bigger conversation.
How do I create visual content?
The best way is to reimagine the content you already have in a visual format such as an infographic or a side deck.
Visual language aids in decision making, is more persuasive than text, and makes a better, longer overall impression than simple text.
In this fast paced attention economy, visual content wins!